Being a unique, small company that places a very strong emphasis on each client’s experience, Trunk shows play a big role in our sales here, at A World Curated. As shoppers in today’s technological, fast-paced world, some of you maybe be wondering: what exactly is a Trunk Show?
Trunk shows are one of the oldest forms of shopping dating back to the early 1800s, wherein which traveling salesmen and merchants would take the show on the road (literally), journeying from village to village with their steamer trunks in tow, filled to the brim with the latest fashions – hence the term “Trunk show.” Today, the Trunk show model is not much different: exclusive events are held in which vendors present merchandise directly at a venue. I am very keen to take my story back to the days, my own ancestors travelled through Europe, literally selling from a pushcart. I am very nostalgic to recreate their story with my own twist. Who isn’t longing for the simpler by gone days!
Our pop ups or Trunk shows are held at private residences. We always limit the guest-lists and carefully curated merchandise. These Trunk shows truly do offer one of the best ways to shop if you want to give careful thought to what you’re buying. Come have can have a drink with us, chat with your girlfriends, and take your sweet time shopping… with our styling support at-hand. Trunk shows typically last anywhere between 2 hours to an entire day, which takes the pressure out of the traditional commercial shopping experience.
For those who love to entertain, hosting a Trunk show is a fabulous way to get your friends together for a day of fashion fun. Kim & I work to make our Trunk shows feel as personalized as possible, working individually with every shopper to find those pieces in our collection that work for each client’s lifestyle, body-type, and taste.
We always give a nice percentage of sales from each trunk show to a charity of the host’s (or our) choice. So, we invite you to consider partnering with us in hosting a fabulous, stylist, AWC kind of day.
As my friend Sunny says, “Let’s do this…”
Hello lovely ladies,
What a Spring it has been so far! From trunk shows in New York City to Vancouver, pop-up shops in Malibu, private appointments seem more like therapy sessions and everything in between… we have been busy at A World Curated.
Our two-day event in New York was a whirlwind: we had the pleasure of meeting so many new faces to welcome into the AWC fan club! We would like to extend a huge thank you to Ruth, who’s can-do personality and undying energy helped make our trunk show so successful. This time around, we set up shop in a large suite in the London Hotel overlooking the entire city. Holding a trunk show in a hotel room was a first for AWC and surely won’t be our last – we loved how classy, intimate, and special it felt.
It was such fun getting to know and styling our New York gals, and hope that our pieces inspire each and every one of you to feel confident and ready to take on the world. Without doubt, the best part of our job is watching clients look at themselves in the mirror once they try our pieces on – the way someone’s face lights up when they recognize their own beauty makes it all worth it.
You haven’t seen the last of us, New York, we’ll be back for you soon!
On another note, let’s take a quick minute to highlight some pieces you NEED in your wardrobe for Spring…
We’ve said it before and we’ll say it again: belted bags are IN. If you’ve been paying attention to fashion lately, you’ve surely noticed the comeback of the fanny pack – models, rappers, celebrities, and fashion icons alike are all rocking them. On top of being this season’s “it” bag, belted bags are incredibly functional. Perfect for travelling, on-the-go daily life, day-to-night (our belted bags easily turn into clutches for eveningwear) and more. Our bags are buttery soft, always made of Genuine Italian Leather and at prices you’ll love. Trust us when we say, you need to add a belted beauty to your Spring/Summer wardrobe… you can thank us later!
Last but not least: let’s talk florals. We know, we know – as famously stated in The Devil Wears Prada, “florals for Spring? groundbreaking…” Well, if you’re looking to add some florals to your wardrobe, now is the time! They add an effortless, fun, and feminine flare to any outfit. Our new collection feature some stunning pieces that will breathe life into your look.
Love what you see? Email us at email@example.com to book a showroom appointment today!
Until next time,
The A World Curated Team