Old-School Shopping: Trunk Shows
Being a unique, small company that places a very strong emphasis on each client’s experience, Trunk shows play a big role in our sales here, at A World Curated. As shoppers in today’s technological, fast-paced world, some of you maybe be wondering: what exactly is a Trunk Show?
Trunk shows are one of the oldest forms of shopping dating back to the early 1800s, wherein which traveling salesmen and merchants would take the show on the road (literally), journeying from village to village with their steamer trunks in tow, filled to the brim with the latest fashions – hence the term “Trunk show.” Today, the Trunk show model is not much different: exclusive events are held in which vendors present merchandise directly at a venue. I am very keen to take my story back to the days, my own ancestors travelled through Europe, literally selling from a pushcart. I am very nostalgic to recreate their story with my own twist. Who isn’t longing for the simpler by gone days!
Our pop ups or Trunk shows are held at private residences. We always limit the guest-lists and carefully curated merchandise. These Trunk shows truly do offer one of the best ways to shop if you want to give careful thought to what you’re buying. Come have can have a drink with us, chat with your girlfriends, and take your sweet time shopping… with our styling support at-hand. Trunk shows typically last anywhere between 2 hours to an entire day, which takes the pressure out of the traditional commercial shopping experience.
For those who love to entertain, hosting a Trunk show is a fabulous way to get your friends together for a day of fashion fun. Kim & I work to make our Trunk shows feel as personalized as possible, working individually with every shopper to find those pieces in our collection that work for each client’s lifestyle, body-type, and taste.
We always give a nice percentage of sales from each trunk show to a charity of the host’s (or our) choice. So, we invite you to consider partnering with us in hosting a fabulous, stylist, AWC kind of day.
As my friend Sunny says, “Let’s do this…”