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Esther Feder and Kim Apodaca
After a wildly hectic year at AWC, Kim & I took some much needed time off this summer! Best you think that we relaxed, our days were filled with family weddings, lots of dance and heaps of travel. But it was just the thing to invigorate and refresh us.  Thank you for all the love and support, we really are who we are at AWC because of YOU!

Even though it’s insanely hot out (STILL), Fall is just around the corner and Kim and I have already been preparing for our new collection. We’ve had a peek at the European trends we’ll be seeing in the showrooms and though we won’t reveal much—rest assured the trends are beyond exciting (we’ll give you a hint: think animal prints & neons). Yes, we did just say ANIMAL PRINTS AND NEONS. Keep an eye out for an email regarding our upcoming trunk shows in Los Angeles and New York!


Another huge trend we’re seeing is the return of the micro & belt bag. Much to my daughters’ chagrin over the years, my nerdy “fanny packs” are finally getting the attention that they deserve; They are hitting EVERY runway show & we already have some really good ones on pre-order for you ladies.  Nothing safer or more convenient than the belt bag.  Trust me, I am an expert on this ;-)

My stunning fashionista sister, Zoe, will be joining me on my buying trip this fall and to say I’m looking forward to exploring the fall trends with her is an understatement. How lucky are we at AWC to have her unique stylistic input on our collection?!  How blessed am I to share this journey with my adorable sister? It’s all just too good for words, but thank you for allowing me to try.

As Kim and I have been in the office lately discussing the year behind us and goals for the future, the notion of vulnerability has been reoccurring in our conversations. We have come to find comfort in vulnerability (yes, I know this sounds counter-intuitive, but hear me out!) and acknowledge how it allows us to experience new things and grow both personally and as a brand. It is so important to identify the people in our lives who lift us up and help us believe in ourselves when we are in a vulnerable place: those who give us confidence to move through the uneasy with a strong sense of self. We have a group of stunning young women that we are both now mentoring to show up looking their best, wrapped in the styles and sophistication of AWC - it’s a mindset and a mentality – a bit more on this really fun initiative next month.

We invite you to join us on our most powerful journey yet.

Looking forward to dressing you,
Esther & Kim
Navy Micro & Belt Bag
Gold Micro & Belt Bag
Use Discount code PREFALL to get 50% off these Belted Beauties!